Zapkut is a provider of innovative sheet material cutting solutions, targeting in particular smaller workshops and mobile tradesmen. Launched in 2006, the company needed a website to clearly communicate the benefits of its products to a somewhat conservative target audience. On the basis of his experience of Adrian's work in the recent past, Zapkut's Managing Director approached Adrian for help with this.
Adrian took the time to gain a clear and thorough understanding of not only Zapkut's products, but also of competing offerings and the target market. He then wrote all of the copy for the site, and has also handled subsequent additions and improvements.