At least, not yet.
Grammar and spelling get plenty of airtime, online and offline – and rightly so. Foul up on either and you damage your credibility, irritate your readers and dilute your message.
However, for anyone contemplating any form of business writing, there are three fundamental issues that must be nailed down firmly long before any grammar or spelling questions need be addressed.
Those three issues are:
What you want to achieve
Who you need to address
What you need to say
Or, more succinctly, objectives, audience and message.
Fail to get these straight at the outset and you'll sabotage your writing before you've even got near a keyboard, much less pondered the positioning of apostrophes or wondered about word count.
These three issues are the foundations on which of any piece of written communication rests, be it an internal email in a five-person business or a corporate website for a global giant.